Connecting art with audiences


Helping artists, musicians and arts organisations
connect with their audiences

Web Design

Beautiful, modern websites
showcasing the best of your work

Audience building

Social media campaigns that grow fans, engagement & sales

Marketing Strategy

Strategies to grow your online presence


We help musicians, visual artists and arts organisations connect with their audiences.

Using best-practice web design, cutting-edge Facebook marketing tactics, eCommerce experience and innovative email marketing techniques, we help you present your art to enthusiastic, engaged audiences.

Creative Connections is the brainchild of Tom Barton – musician, digital marketing vagabond, Victorian College of the Arts graduate, writer, music agency owner, Facebook ads nerd, business school dropout and martial arts tragic.


Robert Burke - Saxophonist

UNESCO International Jazz Day 2019

Xani Kolac - Singer/Violinist

Andrew Sinclair - Opera Director

Buxton Contemporary - Art Museum

Nat Bartsch - Pianist/Composer

From Our Clients

“Creative Connections has been integral to developing my profile as an artist. Tom’s provided important advice about how best to market myself as an artist online, recreated my website, helped me learn how to edit website content myself, created an online shop, and promoted my new album through social media advertising.

Tom has been incredibly available and supportive at the drop of a hat, to troubleshoot any issues, update content and answer questions. I couldn’t have done any of this alone, and the best part is that his rates were something I could actually afford as an independent artist. I can’t recommend Tom highly enough.”

Nat Bartsch

Pianist & Composer, ABC Classics label

“Tom Barton continues to be a great person to work with since he expanded the website for the Deans and Directors of Creative Arts and continues with its maintenance, e-newsletters, and consults on future digital marketing strategy for the Board. He thinks and works like an artist and is a great fit for our organisation.”

Professor Su Baker AM

Pro-Vice Chancellor Engagement, Director Centre of Visual Arts COVA, Victorian College of the Arts, Faculty of the Fine Arts and Music, University of Melbourne

“Tom offers a creative, practical and budget-friendly approach to planning and building digital platforms. His processes and communications are direct, and – most importantly – Tom clearly understands the particular needs and idiosyncrasies of artists.”

Vikki McInnes

Research Development Fellow, Victorian College of the Arts, University of Melbourne

“Every musician I know feels the same way about marketing and digital. It’s too hard, too overwhelming and too time consuming. But Creative Connections is here to help us all! Tom doesn’t just make you a website, he makes you a beautiful, functional, creative online experience that will impress any industry professional or budding new fan. I love my new online home and I feel confident using it and sharing it with the world.”

Xani Kolac

Violinist, singer, composer, independent artist

“My website was designed by Tom Barton of Creative Connections and I couldn’t be happier.

My friends and colleagues in the profession have commented on its eye-catching quality and generally stylish presentation. I am resident in London but Tom created and maintains my website from Australia.

As a freelance Opera Director the constant effort to promote myself can be extremely time consuming. This website is reaching a much wider field than I had imagined and serves as a great introduction to companies considering employing me.

Tom’s rates are extremely reasonable – much more so than if I had had the website created by someone in the UK. I can highly recommend Tom’s work.”

Andrew Sinclair

Opera Director

Let’s Start Something new
Say Hello!

We’d love to hear about your latest project and goals
for connecting your art with its audiences.